Insights

Plain answers, with sources.

Plain answers, with sourcesA question leads to a short, plain answer. Markers in the answer link out to the sources behind it, each checked. ? 1 2 Your questionPlain answerSources

19 October 2026

What is a digital maturity assessment, and what should it cover?

A digital maturity assessment measures how well a business uses digital technology across strategy, readiness, people, data, automation and AI, and turns the gaps into a prioritised roadmap. Here is what a useful one covers.

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19 October 2026

Does ChatGPT recommend your business? How to check your AI search visibility

To check whether ChatGPT recommends your business, ask the questions your buyers ask, several times, on several assistants, and record who gets named and which pages get cited. Research shows retrieval and brand familiarity drive citations far more than page tweaks.

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